Bounce rate can either make or break your websites reach. For some people this is a disastrous thing and for others it’s something that needs a little work. Regardless of what your view on this matter is, it becomes vital to your marketing plan to understand how to work within the right parameters that may help you gain confidence in the world of traffic generation. Traffic is not only the most important aspect of SEO it’s the best thing that you can get from the world of search engines right now. If you are not receiving any sort of attention, then you are going to find yourself left out cold. Too often people end up missing out on the important elements that come through with optimization elements, and end up losing market share as a result of their ignorance. Understanding how bounce rate can help or hurt your page is a matter of focusing on several elements moving forward. One option you will want to consider when you are weighing this out is to consider hiring a SEO Service.
Before you move forward to spending money on fixing this problem, make sure that you look into working on a variety of options that will help you create influence through the way you set up your page. Setting up your page the right way is a very important aspect of exploring marketing as a whole. Bounce rates are just part of the bigger picture, and if you understand this, you can understand all the other elements that you will need to traverse in order to sustain market share on the web. There’s no easy way to work within this world, so make sure that you understand the need for a SEO service to help you get the numbers into a better overall state.
Defining Bounce Rate
Bounce rate is a measurement of the traffic that you will receive to your website. You will either have a low rate or a high rate, and while some people see marginal gains and losses, it doesn’t usually hover in the middle. What you will find to be true in this regards is simple, a person comes to your site and it is recorded as a hit. Their length of time is then calculated and will give you a point in the positive direction or in a negative direction. What makes the big difference here is that you need to understand that some people come to your site and immediately leave. If someone leaves and your bounce rate rises with an average time of 5 seconds or less on your site, you are doing something wrong.
There is no way that you can succeed in today’s frenetic marketplace unless you figure out a way to get people to stay on your site. The more people stick around on your page, the higher the likelihood you will be able to engage the call to action that they require moving forward. This is something that cannot be done in any other way. If you do not have this firmly in place, you will end up missing out on the greater good that comes from SEO. You want people to hit your page and then interact with what you have on site, and not just leave. If people are hitting your landing pages and then leaving, your bounce rate will reflect that. Any bounce rate that is higher than 70% is definitely problematic. To give you contrast, most websites that are doing poorly in sales can have a bounce rate of 95% or higher. At that point your traffic is doing nothing worth mentioning.
Reversing the Trend of Bounce Rates
When you look at hiring a SEO service, you will be able to fix this issue with a variety of solutions that can help you maintain market share moving forward. The first thing that will be done is a full audit of where your page is at within search results. Without knowing exactly where you are online, you will not be able to traverse through spaces that you need to go to get market share. Most people don’t realize that there is a lot of effort that goes into reducing bounce rates, and getting people to visit a site for more than a few seconds. Getting someone to hit your page and then leave is easy, but getting them to stay, now that takes a little bit of effort. Even if your site is meant to only serve as a squeeze page or a landing page that will get you affiliate marketing traffic, you will want to make sure that you have people engaging in the call to action.
The role of a professional SEO firm will be to take on the role of marketing and figure out how to get more engagement with people from all over the internet. If you can harness the power of traffic and get people to engage your page, you will end up with a great deal of benefits as a result. The last thing you want is to end up stuck with high bounce rates, no conversions, and traffic that seem to be coming and going without your goals being met.